STYLE TYPES
Show up looking like the woman on your vision board —
without second-guessing a single outfit.
You don’t need more clothes.
You need to see yourself clearly — and get dressed like it.
If your closet looks full but feels empty...
If you keep saying “I have nothing to wear” — even with 10 blazers and 4 pairs of black pants staring at you...
If every outfit is a maybe and nothing feels like you...
You’re not underdressed.
You’re just misaligned.
✨Style Types is where that changes.
This is the exact framework I use with my $15K+ clients to help them stop second-guessing and start dressing in full alignment with who they are now — not who they were five years ago.
It’s not about trends.
It’s not about dressing like “that” girl.
It’s about building style that feels like you — in every room, every role, every momen.
Style Types is where that changes.
This is the exact framework I use with my $15K+ clients to help them stop second-guessing and start dressing in full alignment with who they are now — not who they were five years ago.
It’s not about trends.
It’s not about dressing like “that” girl.
It’s about building style that feels like you — in every room, every role, every momen.
REAL TALK.
You’re done with….
Outfits that “kinda work” but don’t feel like you
Tugging, adjusting, or outfit anxiety
Buying pieces that sit in your closet untouched
Wearing something fine… but not right
Looking successful on the outside — but not feeling iconic inside
✨When you know your Style Type you finally can:
Feel like yourself in what you wear — from jeans to a bold dress moment.
Get dressed and say: “This is me.”
Create your own style — instead of copying someone else’s
Stop wasting money on clothes that just hang in your closet
Build a wardrobe that actually works — day to night, Zoom to travel
This is the foundation of your image equity.
What you’ll walk away with:
🧷Your 3 Core Style Types — rooted in story, not trends
These aren’t Pinterest aesthetics. Style Types are identity-based archetypes that ground your wardrobe — so when you look in the mirror, you see the woman you’ve become, not the one you’ve outgrown.
Radiant. Magnetic. Powerful.
🧷 Style Clarity that Eliminates Decision Fatigue
Style Types is how you build a wardrobe where every piece supports your life, brand, and body.
You get dressed — and it just works.
No more tugging, adjusting, or outfit anxiety. Just alignment.
🧷 Your Visual Language Begins Here
Style Types is the first step in building a presence that speaks before you do — and positions you before you even walk in the room.
Start Now. Let’s build your visual authority.
What’s included:
🎧 Private 30-Minute On-Demand Training
Direct, bingeable, and powerful — this is the exact clarity framework I use with my $15K clients to unlock visual equity through aligned personal style.
Style Types aren’t a vibe. They’re visibility psychology — and once you know yours, every outfit becomes a statement… without saying a word.
📓 Style Types Worksheets — Includes Style Type word banks and real-life Style Icon visuals to help you clearly identify your 3 core types — and see how they show up in your wardrobe.
🪞 Founder Image Audit (Bonus — Coming Next Week)
A Style Type Assessment to pinpoint where your image is aligned — and where it’s not — so you know exactly what to shift first.
♾️ Lifetime access — yours to revisit as you evolve
PRIVATE ACCESS
Normally $222 — yours for $111
This offer is only available as a KW Insider to the Styled to Scale series.
Instant access. Step into your next-level influence.
Meet Katie Watford
I built trust in 6 seconds or less styling A-listers on the red carpet. Now I use that same eye to help founders build image equity — so they show up fully aligned, visibly powerful, and instantly recognizable.
After nearly a decade working behind major TV/ film advertising campaigns and styling Oscar-nominated actors, media moguls, and global consultants — I realized something:
Most women don’t need another outfit.
They need a system.
One that’s rooted in identity, built on story, and aligned with the woman they’ve already become.
That’s what I do through my proprietary Psychology of Visibility method — turning personal style into a powerful brand asset.
Style Types is where that journey begins.
Want deeper support?
🧷 The Icon Experience– 6 or 12 months of full image transformation
🧷 Industry Icon Intensive – 90-day style reset to match your work with your wardrobe